Become.
The harder, quieter work first. Your story, your patterns, how you show up by date three, why the same dynamic keeps happening. Done with curiosity and care, never shame — because the rest only works once this does.
Private 1:1 dating coaching
The dating advice your group chat won’t give you.
For ambitious people in tech, finance, and consulting who are great at most things and ready to be great at this. Not matchmaking. Not pickup. Just the honest, structured help your friends are too polite to give you.
You’re not bad at this.
You’re under-resourced for it.
You closed a hard quarter. You learned to cook. You ran a half. You picked up Mandarin on the side. The skill curve doesn’t scare you — you’ve climbed harder ones.
And yet here you are. Three situationships deep, swiping at 11pm, telling yourself you’ll “take dating seriously next quarter.” You don’t need someone to hype you up. You need someone honest, who’s done this for their friends a dozen times over, to sit down with you and figure out what you’re actually missing.
That’s the work.
Who this is for
For people who are great at most things and bad at this one.
Working in tech, finance, or consulting
You’re used to systems, leverage, and feedback loops. We’ll apply that thinking somewhere it’s been missing.
Dating with intention
You want a real relationship — not a content strategy, not a body count, not a story for brunch.
Open to being seen clearly
You’re willing to hear what your friends are too polite to say, and curious enough to do something about it.
What this isn’t: a matchmaking service, a pickup program, or therapy. If you’re looking for any of those, I’ll happily point you to someone excellent.
The approach
Three pillars.
Become. Build. Source.
Build.
Design a social life that produces relationships as a byproduct. The best dating advice nobody gives you is: have a life worth dating into. We’ll work on community, hobbies, friendships — the actual substrate.
Source.
Only now do we talk about how to actually meet people you’d want to date — through your existing network, in real life, and yes, on the apps too. We figure out where your future partner is and how to be in those rooms without it being a second job.
How it works
Three steps. The first one is free.
A free 30-minute consult
We hop on a call. You tell me what’s going on; I ask the questions your friends won’t. By the end, you’ll have a clear read on whether coaching makes sense for you — no pitch, no pressure.
We design a plan together
If we’re a fit, I put together a tailored plan: where to focus first, what the work looks like, how we’ll measure it. We agree on scope before any money changes hands.
Ongoing 1:1 coaching
We meet regularly — usually weekly or biweekly — with focused work between sessions. Expect honest feedback, real homework, and a coach who actually remembers your third date last Thursday.
About
Hi, I’m Ama.
Brown University · Singapore · Product at TikTok
I grew up in Singapore, studied Political Science at Brown University, and now lead product at TikTok. I think a lot about what makes people choose each other, online and off — it’s most of my day job, and apparently it’s also my evenings and weekends.
Over the last few years I’ve become “the friend who’s good at this” — the one people text screenshots of their messages to, the one who’s debriefed dozens of first dates and helped a real number of people find the relationships they’re now in. I’m making it formal because the work deserves more than a Sunday-evening voice memo.
If any of this sounded like you, let’s talk.
What people say
What clients sound like after.
Composite testimonials based on conversations with friends Ama has helped. Real ones replace these as clients give permission to publish.
I'd been telling my group chat I was ‘just too busy to date’ for two years and finally admitted I had no idea what I was doing. Ama asked me questions in the first session that no one had ever asked, and by week three I'd actually stopped redownloading Hinge every other weekend. The structure helped — but mostly, she's the friend who actually tells you the truth.
I came in asking Ama to help me ‘optimize dating,’ which she gently pointed out was the exact problem. The work was less about tactics and more about showing up as a person instead of a résumé. I'm six months in with someone I'd have written off three years ago and I genuinely don't recognize the version of me from before we started.
I run diligence for a living — I model deals, I reference-check, I'm always optimizing for asymmetric upside. Ama was the first person to point out that this exact approach was making me miserable in dating. We spent the first two months unwinding it, and the thing I'd been trying hardest to figure out got noticeably easier.
I hired Ama because I was running on fumes building my company and needed to outsource the emotional labor of dating. What I didn't expect was that the work spilled into everything else — how I pitch investors, how I hold a room, how I show up with friends. Easily one of the best things I've done for my life this year.
Frequently asked
The questions people actually ask.
Is this matchmaking?
No. I don’t have a roster of singles, and I won’t set you up with anyone. My job is to make you better at sourcing and choosing your own dates — and at being someone worth choosing back. That skill compounds for the rest of your life; a single match doesn’t.
Who do you work with?
Any gender, any orientation. My clients skew toward people working in tech, finance, or consulting in their late 20s and 30s, but the only real prerequisite is that you’re ready to do the work.
Do I have to be on the apps?
No. Apps are one of several sources of dates and often not the highest-leverage one for the people I work with. Part of what we’ll figure out is which sources actually fit your life.
How long does coaching usually last?
Most clients work with me for 3 to 6 months. Some come back for a tune-up when something specific is happening — a breakup, a relocation, a relationship getting serious. We’ll size it on the consult.
What does it cost?
We’ll talk about it on the consult, because pricing depends on scope and intensity. The 30-minute consult itself is always free, and there’s no obligation to continue afterward.
Is this confidential?
Yes — entirely. Nothing you share with me leaves the conversation, ever.
The free consult
Let’s talk for 30 minutes.
No pitch. No pressure. If we’re not the right fit, I’ll tell you and point you somewhere better.